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	<title>Marketing and Business Plan Blog &#187; Directories</title>
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		<title>The Many Benefits of Good Telemarketing</title>
		<link>http://www.portmarketing.com/blog/the-many-benefits-of-good-telemarketing/</link>
		<comments>http://www.portmarketing.com/blog/the-many-benefits-of-good-telemarketing/#comments</comments>
		<pubDate>Wed, 05 Aug 2009 08:15:15 +0000</pubDate>
		<dc:creator>Tony Brown</dc:creator>
				<category><![CDATA[Directories]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Telemarketing]]></category>

		<guid isPermaLink="false">http://www.portmarketing.com/blog/the-many-benefits-of-good-telemarketing/</guid>
		<description><![CDATA[Telemarketing is one of the most controversial elements of advertising and sales that has ever been. Being able to find and manage leads over the phone is a huge drain on a company. That&#8217;s why telemarketing services have become so popular in recent years, allowing companies to outsource certain aspects of their business that require [...]]]></description>
			<content:encoded><![CDATA[<p>Telemarketing is one of the most controversial elements of advertising and sales that has ever been. Being able to find and manage leads over the phone is a huge drain on a company. That&#8217;s why telemarketing services have become so popular in recent years, allowing companies to outsource certain aspects of their business that require a skilled hand and a confident phone operator. Here are a few of the many benefits you get from choosing a telemarketing service for your phone needs:</p>
<p>Lack of Confidence in Untrained Callers</p>
<p>Your employees may be wonderful at what they do, but if they are not trained in making calls to prospective leads, they may quickly become nervous or uncomfortable, which is going to carry over to the person on the other line. Your clients and leads need to feel reassured by the confidence of the caller and associate good, healthy images and thoughts with what they&#8217;re buying. A trained professional can do that.</p>
<p>Data Supply Development</p>
<p>Developing a data supply costs money and takes time &#8211; both things that companies like yours likely do not have. Telemarketing services tend to have these things already on hand and can work off of them professionally to generate better leads more quickly for you. They will strategically select the right information and use it to generate information when making calls, ultimately making your investment worthwhile.</p>
<p>Knowing What to Say</p>
<p>Telemarketing services need to be effective in their conversations so they develop scripts and careful guidelines that their callers use when contacting prospective leads. By choosing a telemarketing service, you are ensuring that a well written script it used instead of the awkward cold call your own people might use. No loopholes, no awkward pauses &#8211; just friendly, closed questions that lead your prospects toward your product.</p>
<p>Cost</p>
<p>While all the various details of telemarketing services and their benefits are enticing, the one that stands above the rest is usually cost. Setting up your own telemarketing department can be highly expensive, both because of equipment and training. You&#8217;ll need new machines for dialing, software, new scripts, new employees, new department heads, and people working during odd-hours to keep the lines open. Telemarketing services are already set up for this and thus save you a great deal of money.</p>
<p>Skilled Conversationalists</p>
<p>Some people are better at talking on the phone than others &#8211; those people work in telemarketing. Your staff is probably not trained for this, nor do they much enjoy it. A trained staff, like those provided by telemarketing services, knows exactly what they are supposed to say to someone who is waffling. They know how to make someone like them and to draw them into conversation. It&#8217;s hard to admit, but you probably don&#8217;t have more than a couple people under you with those skills and they&#8217;re probably pretty busy already. By choosing a service for your telemarketing, you are gaining a skilled set of talkers who know how to sell things on the phone.</p>
<p>Ultimately, telemarketing services are a great investment for any business that can benefit from phone based sales or customer service. If this is you, consider what you would gain from telemarketing.</p>
<p>Create goodwill and the telemarketing effort will bear fruits.</p>
]]></content:encoded>
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		<title>Saving Money With Internet Marketing</title>
		<link>http://www.portmarketing.com/blog/saving-money-with-internet-marketing/</link>
		<comments>http://www.portmarketing.com/blog/saving-money-with-internet-marketing/#comments</comments>
		<pubDate>Fri, 12 Jun 2009 09:50:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Directories]]></category>
		<category><![CDATA[Business Advertising]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[IT Job]]></category>

		<guid isPermaLink="false">http://www.portmarketing.com/blog/saving-money-with-internet-marketing/</guid>
		<description><![CDATA[When you or someone has started a business without a lot of start-up capital has faced a vicious catch 22. You have to market your company in order to increase sales, but until sales have increased and you&#8217;ve received payment, you can&#8217;t afford to market your business. Fortunately, you&#8217;ve got more options than you realize, [...]]]></description>
			<content:encoded><![CDATA[<p>When you or someone has started a business without a lot of start-up capital has faced a vicious catch 22. You have to market your company in order to increase sales, but until sales have increased and you&#8217;ve received payment, you can&#8217;t afford to market your business. Fortunately, you&#8217;ve got more options than you realize, after all, more than a few other businesses have gotten past this hurdle.</p>
<p>First of all, don&#8217;t advertise in the newspapers, on television or the radio because it can take considerable time to see results from these mediums and at this stage of your business, your budget will likely be gone long before you see them.</p>
<p>One powerful way that a business with a small marketing budget can gain exposure is by networking with other people. There are many inexpensive or even free networking organizations in just about every city and all that you need is a handful of business cards and a winning smile.</p>
<p>Another way to increase you business is through co-op marketing with other related but non-competing businesses. If your company sells work-out clothing, you could partner with a gym and a supplement/nutrition store on a direct mail campaign. All three businesses could merge their data bases to reach a larger segment of the market while reducing their costs by roughly one third (or possibly more due to volume discounts on printing).</p>
<p>Establishing yourself as an expert can work wonders for your business because people will come to you first. This can be done by blogging, starting an email newsletter or public speaking on your industry. These can all be done with little or no money out of your pocket, just a relatively small investment of your time and some patience.</p>
<p>There is most likely a sizable wealth of leads that you are not tapping into. Think of all of the people you know who may be potential clients and others may know someone that may be a potential client.</p>
]]></content:encoded>
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		<item>
		<title>Marketing Strategies &#8211; Learning And Applying</title>
		<link>http://www.portmarketing.com/blog/marketing-strategies-learning-and-applying/</link>
		<comments>http://www.portmarketing.com/blog/marketing-strategies-learning-and-applying/#comments</comments>
		<pubDate>Fri, 12 Jun 2009 09:49:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Directories]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Marketing Work]]></category>
		<category><![CDATA[Promotion]]></category>

		<guid isPermaLink="false">http://www.portmarketing.com/blog/marketing-strategies-learning-and-applying/</guid>
		<description><![CDATA[The marketing team of any company is a vital part of it. They make strategies to improve the business of a company but more or less all marketing strategies are directed towards one goal: to increase the sale of products or services. To achieve the above mentioned objective they segment the customers, conduct research, study [...]]]></description>
			<content:encoded><![CDATA[<p>The marketing team of any company is a vital part of it. They make strategies to improve the business of a company but more or less all marketing strategies are directed towards one goal: to increase the sale of products or services. To achieve the above mentioned objective they segment the customers, conduct research, study consumer behaviour and advertise for their products. Advertising is an important responsibility of the marketing team and they are always looking for novel methods of advertising which can connect with the interest group. Promotional torches can play an important part in marketing strategy and help in its overall success.</p>
<p>How promotional torches can help in marketing strategies? Promotional torches are good product promoters and didn’t we say it earlier that advertising is an important function of marketing. A big part of marketing strategy is aimed at reaching out to masses through various modes of advertisements. Company use both mass advertising and personal promotions to reach out to its customers. And, promotional torches provide personal access to the costumers. A promotional torch will target one user at a time. That’s why torches are an important part of marketing strategies. At our shop, Ideasbynet, we can supply you with many varieties of promotional torches which can be used for the purpose of marketing.</p>
<p>Promotional torches can help companies in achieving many of its marketing objectives. It can be utilized to create awareness about the product. The printed torches can also be used as incentives for shopping regularly or for bulk orders. The promotional gifts can also be used to wish your customers and remind them about your existence during the festive season. And, on the eve of the launch of any product or the opening of another branch office the torches can be used to introduce the new offering and creating buzz in the market. During slump periods of business the organisations can use it to push the sales of their products. In addition to the uses mentioned above the promotional torches can be used in many ways depending on the objectives of the organisation.</p>
<p>Promotional torches should be customised before distributing as it will not only keep the company’s name fresh in consumer’s mind but will also do it for longer period. We offer latest customisation services to organisations in the UK. At Ideasbynet, you can not only buy good torches like Executive FlatLite Torches, Ergon Torches, Medium Push &#8216;N&#8217; Twist Torches, Wind-Up Triple LED Torches, Dynamo Mobile Charger &amp; Torch and Meteor medium torches. All these promotional torches are available in a range of colour options. To help you prevent from false claims we also provide price-match guarantee on our promotional items.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Keys To Success With Internet Marketing</title>
		<link>http://www.portmarketing.com/blog/keys-to-success-with-internet-marketing/</link>
		<comments>http://www.portmarketing.com/blog/keys-to-success-with-internet-marketing/#comments</comments>
		<pubDate>Fri, 12 Jun 2009 09:46:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Directories]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[IT Work]]></category>
		<category><![CDATA[Success Work]]></category>

		<guid isPermaLink="false">http://www.portmarketing.com/blog/keys-to-success-with-internet-marketing/</guid>
		<description><![CDATA[Learning how to market online is an ongoing process. Even if your personal work is always needed, with ebooks, manuals, courses you can learn from successful marketers experiences, concentrate your efforts on strategies that worked for them and consequently avoid mistakes and save time and resources. Even if the perspective to reach millions of potential [...]]]></description>
			<content:encoded><![CDATA[<p>Learning how to market online is an ongoing process. Even if your personal work is always needed, with ebooks, manuals, courses you can learn from successful marketers experiences, concentrate your efforts on strategies that worked for them and consequently avoid mistakes and save time and resources.</p>
<p>Even if the perspective to reach millions of potential customers is surely exciting, the truth is that internet marketing is more difficult than it may seems and if you don&#8217;t have a sufficient experience you will usually waste a lot of time and resources doing things that don&#8217;t produce the results you expect. For this reason, seeking advice from competent internet marketing experts is essential if you want to succeed online. Hiring a consultant can be very expensive, but fortunately this is not the only possibility.</p>
<p>In fact you can utilize one of the many internet marketing informational products (like books, manuals or ebooks) that are available online. There are complete courses that deal with every possible aspect of the entire process of building, managing and promoting your business online. Other products concern very specific topics like how to write effective advertisements or sales letters, or how to promote your site on search engines.</p>
<p>You can usually choose among a great variety of media formats: printed manuals, downloadable ebooks that allow you to use the product immediately, CD-ROMs, or even videos and audio tapes, if reading a big manual is not something for you. The only risk is to be confused by so many possible choices. So how can you determine the product more suited to your needs? If you pay attention you will find many other elements that will tell you a lot about the author and the product he/she sells.</p>
<p>More and more people are considering the World Wide Web as a great opportunity to offer their products and services to a new, bigger market or even as a chance to create entirely new businesses online.</p>
]]></content:encoded>
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