Site of the Month for November 2011 relates to Marketing Directory. MkDat contains information and resources on direct marketing, email marketing, business service, dm service, marketing relationship, mailing and fulfilment, contact centrer, call centrer, promotional gifts and more.

“A/B Split Testing and Multivariable Testing is the process of testing and improving components of your web pages (such as your headlines, offers, words, images and buttons) to see if it increases or decreases the performance or responsiveness.

This process is used to answer your important questions such as:

* Which headline generates the best response?
* What words work best for your offer copy and order buttons?
* What is the return on investment (ROI) of your marketing campaigns?
* And more.

For example:

* A simple headline change can produce a 1,900% increase in income;
* Colors of your background could boost your sales by up to 30%;
* Adding audio to your order page could increase your sales by 437%;
* Changing the wording on your order buttons could boost sales by 319%.

In fact, the most successful companies test everything. For example, www.GoToMyPC.com increased their conversion rates by 400% by testing over 15 elements of their web pages.”