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Marketing the Male Industry Using Promotional Apparel
With the evolution of work wear from strictly formal to a more casual look, men now have the opportunity to strut their stuff in a wide array of styles. As a company, you can take advantage of this revolution in fashion by adding promotional men's shirts to your marketing mix.
Like all promotional products, men's shirts have the ability to increase your brand's visibility. Whether you imprint or embroider it with a small logo on the right chest or go big and cover the entire front and back, you are will able to achieve your goal of effectively spreading the word about your company or product you are promoting. |
Today, there are a variety of styles to choose from when it comes to promotional men's shirts. Here's a sampling of what's out there:
Henley - Essentially a collarless polo shirt, this casual pullover is characterized by a 4 to 6-inch placket beneath the round neckline with 2-5 buttons. It can either be short- or long-sleeved and is often made with cotton or cotton-polyester blends. It gives you the same logo placement flexibility as the promotional t-shirt.
Dress shirt - Promotional dress shirts are more appropriate for formal settings. This is the quintessential office attire. This garment usually comes with long sleeves, a collar and a vertical opening with buttons.
Jersey - While the word itself represents a type of soft fabric made with circular or flat knit weaving, jerseys can also refer to a type of men's shirt. You'll find them in a variety of sports: the sleeveless loose-fitting basketball jersey, the more shapely and v-necked soccer jersey and the button-down baseball jersey are just some examples. Jerseys are the ideal promotional product as these sports shirts often come emblazoned with team logos and names, your own logo would be right at home on it.
Do you want to know more on promoting your products using custom promotional apparel? Read more on targeting the male industry using promotional items in "Men Loves Free Custom Promotional Apparel than other Promotional Products". |
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